:root {
  --paper: #fbf8f2;
  --ink: #141414;
  --muted: #3d3d3d;
  --forest: #1d3525;
  --forest-deep: #12231a;
  --slate: #d6ddf2;
  --orange: #ff9500;
  --orange-deep: #e57f00;
  --burnt: #c2410c;
  --edge-l: 10vw;
  --edge-r: 6vw;
  --section-y: 200px;
  --hand: "Schoolbell", "Comic Sans MS", cursive;
  --sans: "Jost", "Helvetica Neue", Arial, sans-serif;
}

* { box-sizing: border-box; }
body {
  margin: 0;
  background: var(--paper);
  color: var(--ink);
  font-family: var(--sans);
  overflow-x: hidden;
}
/* Faint paper grain over everything */
body::after {
  content: "";
  position: fixed;
  inset: 0;
  pointer-events: none;
  z-index: 50;
  opacity: 0.035;
  background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='160' height='160'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.9' numOctaves='2' stitchTiles='stitch'/%3E%3CfeColorMatrix values='0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0.9 0'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E");
}
a { color: inherit; }
h1, h2, h3 { text-wrap: balance; }
p { text-wrap: pretty; }
img { display: block; }

/* Editorial section labels */
.kicker {
  margin: 0 0 16px;
  font-size: 11px;
  font-weight: 500;
  letter-spacing: 0.24em;
  text-transform: uppercase;
  color: rgba(20, 20, 20, 0.55);
}
.kicker-light { color: rgba(251, 248, 242, 0.6); }

/* Small caps labels */
.brand, .chat, .footer-legal {
  font-family: var(--sans);
  font-size: 12px;
  font-weight: 500;
  letter-spacing: 0.24em;
  text-transform: uppercase;
}

/* Header */
.site-header {
  display: flex;
  align-items: center;
  justify-content: space-between;
  padding: 20px var(--edge-r) 20px var(--edge-l);
}
.brand-mark { height: 34px; width: auto; }
.brand-word { height: 20px; width: auto; }
.brand {
  display: flex;
  align-items: center;
  gap: 12px;
  text-decoration: none;
  font-size: 14px;
  letter-spacing: 0.32em;
}

/* Top bar section links */
html { scroll-behavior: smooth; }
.site-nav {
  display: flex;
  gap: 40px;
  margin-left: auto;
  margin-right: 40px;
}
.site-nav a {
  font-size: 12px;
  font-weight: 500;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  text-decoration: none;
  color: var(--ink);
  padding-bottom: 4px;
  border-bottom: 1.5px solid transparent;
  transition: border-color 0.25s ease;
}
.site-nav a:hover { border-bottom-color: var(--orange); }

/* Buttons */
.chat {
  white-space: nowrap;
  text-decoration: none;
  border-radius: 999px;
  transition: background 0.25s ease, color 0.25s ease, transform 0.25s ease;
}
.chat-quiet { padding: 10px 20px; border: 1px solid var(--forest); color: var(--forest); }
.chat-quiet:hover { background: var(--forest); color: var(--paper); }
.chat-solid {
  display: inline-block;
  padding: 18px 36px;
  background: var(--forest);
  color: var(--paper);
  font-size: 13px;
}
.chat-solid:hover { transform: translateY(-2px); background: #142a1c; }
.chat-cream {
  display: inline-block;
  padding: 18px 36px;
  background: var(--paper);
  color: var(--forest);
  font-size: 13px;
}
.chat-cream:hover { transform: translateY(-2px); background: #fff; }
.journey-cta { margin-top: 32px; }
.chat-light { padding: 12px 24px; border: 1px solid var(--paper); color: var(--paper); }
.chat-light:hover { background: var(--paper); color: var(--forest-deep); }

/* Hero */
.hero {
  overflow-x: clip;
  display: grid;
  grid-template-columns: minmax(0, 1.25fr) minmax(0, 1fr);
  grid-template-rows: 1fr auto auto auto 1fr;
  grid-template-areas:
    ".     art"
    "title art"
    "sub   art"
    "cta   art"
    ".     art";
  column-gap: 4vw;
  min-height: calc(100vh - 86px);
  min-height: calc(100svh - 86px);
  padding: 48px var(--edge-r) var(--section-y) var(--edge-l);
}
.hero-title {
  grid-area: title;
  margin: 0;
  font-family: var(--hand);
  font-weight: 400;
  font-size: clamp(2.5rem, 5.2vw, 5.25rem);
  line-height: 1.18;
}
.hero-title .line {
  display: flex;
  align-items: center;
  gap: 0.3em;
  white-space: nowrap;
}
.underlined {
  position: relative;
  color: var(--forest);
  white-space: nowrap;
}
.underlined svg {
  position: absolute;
  left: -2%;
  bottom: -0.08em;
  width: 104%;
  height: 0.28em;
  overflow: visible;
}
.underlined path {
  fill: none;
  stroke: var(--orange);
  stroke-width: 7;
  stroke-linecap: round;
  stroke-dasharray: 200;
  stroke-dashoffset: 200;
}
.in .underlined path { animation: draw 0.9s 0.6s ease-out forwards; }
@keyframes draw { to { stroke-dashoffset: 0; } }

.hero-sub {
  grid-area: sub;
  margin: 32px 0 0;
  max-width: 48ch;
  font-size: clamp(1.15rem, 1.6vw, 1.5rem);
  line-height: 1.45;
  color: var(--muted);
}
.hero-cta { grid-area: cta; margin-top: 36px; }

/* "without": bold burnt orange */
.underlined.emphasis {
  color: var(--ink);
  -webkit-text-stroke: 0.04em currentColor;
  paint-order: stroke fill;
}
.underlined.emphasis path { stroke-width: 9; }

/* One duck in a forest green arch */
.hero-art {
  grid-area: art;
  position: relative;
  align-self: center;
  justify-self: center;
  width: min(400px, 100%);
  aspect-ratio: 4 / 5;
}
.arch {
  position: absolute;
  inset: 0;
  background: var(--slate);
  border-radius: 999px 999px 48px 48px;
}
.duck-shadow {
  position: absolute;
  left: 8%;
  right: 30%;
  bottom: 9%;
  height: 7%;
  border-radius: 50%;
  background: rgba(29, 53, 37, 0.28);
  filter: blur(10px);
}
.hero-duck {
  position: absolute;
  left: -6%;
  bottom: 12%;
  width: 82%;
  max-width: none;
  height: auto;
  filter: drop-shadow(0 14px 18px rgba(29, 53, 37, 0.18));
  transition: transform 0.5s cubic-bezier(.3, 1.6, .5, 1);
}
.hero-duck img { display: block; width: 100%; height: auto; }
/* "check out my sunnies": a glint sweeps across the sunglasses now and then */
.glint {
  position: absolute;
  left: 26%;
  top: 15%;
  width: 42%;
  height: 9.5%;
  overflow: hidden;
  pointer-events: none;
}
.glint::after {
  content: "";
  position: absolute;
  top: -60%;
  left: 0;
  width: 18%;
  height: 220%;
  background: linear-gradient(90deg, transparent, rgba(255, 255, 255, 0.85) 45%, rgba(255, 255, 255, 0.85) 55%, transparent);
  transform: translateX(-150%) skewX(-24deg);
  animation: glint 5.5s 1.6s ease-in-out infinite;
}
@keyframes glint {
  0% { transform: translateX(-150%) skewX(-24deg); }
  16%, 100% { transform: translateX(650%) skewX(-24deg); }
}

/* Customer journey: a trail of duck footprints */
.journey {
  position: relative;
  background: var(--forest);
  color: var(--paper);
  padding: var(--section-y) var(--edge-r) var(--section-y) var(--edge-l);
}
.journey-sub {
  margin: -40px 0 64px;
  font-size: clamp(1.15rem, 1.6vw, 1.4rem);
  color: rgba(251, 248, 242, 0.85);
}
.journey-title {
  margin: 0 0 64px;
  font-family: var(--hand);
  font-weight: 400;
  font-size: clamp(2.25rem, 4vw, 3.75rem);
}
.steps-wrap {
  position: relative;
  max-width: 760px;
}
.steps {
  position: relative;
  margin: 0;
  padding: 0;
  list-style: none;
}
/* a quiet dotted line running through the numbers */
.trail {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
  overflow: visible;
  pointer-events: none;
}
.trail path {
  fill: none;
  stroke: var(--slate);
  stroke-width: 5;
  stroke-linecap: round;
  stroke-dasharray: 0 16;
  opacity: 0.5;
}
.step {
  position: relative;
  z-index: 1;
  display: grid;
  grid-template-columns: 72px 1fr;
  column-gap: 40px;
  align-items: start;
  padding-bottom: 88px;
}
.step:last-child { padding-bottom: 0; }
.step-num {
  display: grid;
  place-items: center;
  width: 72px;
  height: 72px;
  border-radius: 50%;
  background: var(--orange);
  font-family: var(--sans);
  font-weight: 500;
  font-size: 1.15rem;
  letter-spacing: 0.04em;
  line-height: 1;
  color: var(--forest);
}
.step h3 {
  display: flex;
  align-items: center;
  gap: 16px;
  margin: 16px 0 10px;
  font-family: var(--sans);
  font-weight: 500;
  font-size: clamp(1.4rem, 2vw, 1.75rem);
  line-height: 1.2;
  color: var(--paper);
}
.step p {
  max-width: 50ch;
  margin: 0;
  font-size: 1.15rem;
  line-height: 1.65;
  color: rgba(251, 248, 242, 0.9);
}
.tag {
  font-family: var(--sans);
  font-size: 10px;
  font-weight: 500;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  padding: 6px 12px;
  border-radius: 999px;
  border: 1px solid rgba(251, 248, 242, 0.55);
  color: var(--paper);
}

/* Your playbook: what the client builds up and keeps */
.playbook {
  padding: var(--section-y) var(--edge-r) var(--section-y) var(--edge-l);
}
.playbook-panel {
  display: grid;
  grid-template-columns: minmax(0, 1fr) minmax(0, 1.1fr);
  column-gap: 6vw;
  row-gap: 56px;
}
.playbook-title {
  margin: 0 0 28px;
  font-family: var(--hand);
  font-weight: 400;
  font-size: clamp(2.25rem, 4vw, 3.75rem);
}
.playbook-lead {
  max-width: 30ch;
  margin: 0;
  font-size: clamp(1.25rem, 1.9vw, 1.6rem);
  line-height: 1.45;
}
.playbook-list {
  margin: 0;
  padding: 0;
  list-style: none;
  align-self: center;
}
.playbook-list li {
  display: grid;
  grid-template-columns: 32px 1fr;
  column-gap: 24px;
  align-items: center;
  padding: 20px 0;
  border-top: 1px solid rgba(20, 20, 20, 0.14);
}
.playbook-list li:last-child { border-bottom: 1px solid rgba(20, 20, 20, 0.14); }
.pb-icon {
  grid-row: 1 / span 2;
  display: grid;
  place-items: center;
  width: 32px;
  height: 32px;
  color: var(--forest);
}
.pb-icon svg { width: 28px; height: 28px; }
.pb-name { font-family: var(--sans); font-weight: 500; font-size: 1.2rem; line-height: 1.3; color: var(--forest); }
.pb-desc { margin-top: 4px; font-size: 1.05rem; line-height: 1.5; color: var(--muted); }

/* Channels: where we post */
.channels {
  position: relative;
  background: var(--slate);
  padding: 140px var(--edge-r) 140px var(--edge-l);
}
.channels-title {
  max-width: none;
  font-size: clamp(2.5rem, 5vw, 4.5rem) !important;
  margin: 0 0 32px;
  font-family: var(--hand);
  font-weight: 400;
  font-size: clamp(2.25rem, 4vw, 3.75rem);
  line-height: 1.15;
}
.channels-copy {
  max-width: 46ch;
  margin: 0 0 72px;
  font-size: clamp(1.1rem, 1.5vw, 1.3rem);
  line-height: 1.6;
  color: var(--ink);
}
.channels-copy .underlined { font-weight: 500; }
/* logos spread across the bottom of the section */
.logo-row {
  display: flex;
  justify-content: space-between;
  align-items: center;
  margin: 0;
  padding: 0;
  list-style: none;
}
.logo-row li {
  display: flex;
  flex-direction: column;
  align-items: center;
  gap: 16px;
  font-size: 12px;
  font-weight: 500;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--forest);
}
.logo-disc {
  display: grid;
  place-items: center;
  width: 112px;
  height: 112px;
  border-radius: 50%;
  background: #ffbc7a;
  transition: transform 0.3s ease, background 0.3s ease;
}
.logo-row svg {
  display: block;
  width: 48px;
  height: 48px;
  fill: var(--forest);
}
.logo-row li:hover .logo-disc { transform: translateY(-4px); }

/* Museum-style labels under the ducks */
.plaque {
  margin: 0;
  font-size: 11px;
  font-weight: 500;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: rgba(20, 20, 20, 0.6);
}
.plaque em { font-style: normal; color: var(--ink); }
.hero-art .plaque {
  position: absolute;
  left: 0;
  top: calc(100% + 20px);
}

/* Custom cursor (mouse only) */
.cursor { display: none; }
.has-cursor .cursor {
  display: block;
  position: fixed;
  top: 0;
  left: 0;
  z-index: 100;
  width: 14px;
  height: 14px;
  margin: -7px 0 0 -7px;
  border-radius: 50%;
  background: var(--orange);
  pointer-events: none;
  transition: width 0.25s ease, height 0.25s ease, margin 0.25s ease, opacity 0.2s ease;
}
.has-cursor .cursor.big { width: 44px; height: 44px; margin: -22px 0 0 -22px; opacity: 0.75; }
.has-cursor .cursor.hide { opacity: 0; }

.journey-note {
  margin: 96px 0 0;
  font-size: clamp(1.2rem, 1.8vw, 1.5rem);
  color: var(--paper);
}

/* Closing nudge */
.closer {
  display: grid;
  grid-template-columns: minmax(0, 1.25fr) minmax(0, 1fr);
  align-items: center;
  column-gap: 4vw;
  background: var(--paper);
  padding: var(--section-y) var(--edge-r) 320px var(--edge-l);
}
.closer-art {
  margin: 0;
  justify-self: center;
  display: flex;
  flex-direction: column;
  align-items: flex-start;
  gap: 20px;
}
.closer-art { width: min(400px, 100%); }
.closer-frame {
  position: relative;
  width: 100%;
  aspect-ratio: 4 / 5;
}
.closer-frame .duck-shadow { left: 18%; right: 18%; bottom: 13%; }
.closer-duck {
  position: absolute;
  left: -14%;
  bottom: 0;
  width: 112%;
  max-width: none;
  height: auto;
}
/* Before / with Quacked */
.compare {
  display: flex;
  align-items: flex-end;
  gap: 56px;
  margin: 0 0 44px;
}
.compare-item {
  display: flex;
  flex-direction: column;
  gap: 12px;
  padding: 0;
}
.compare-before { color: rgba(20, 20, 20, 0.6); }
.compare-after { color: var(--ink); }
.compare-label { font-size: 11px; font-weight: 500; letter-spacing: 0.2em; text-transform: uppercase; }
.compare-value { position: relative; align-self: flex-start; font-size: 2.3rem; font-weight: 500; line-height: 1.15; margin: 6px 0; }
/* a hand-drawn cross over "8 hrs" */
.crossed svg {
  position: absolute;
  left: -8%;
  top: 10%;
  width: 116%;
  height: 80%;
  overflow: visible;
}
.crossed path { fill: none; stroke: #9a3412; stroke-width: 3; stroke-linecap: round; vector-effect: non-scaling-stroke; }
/* "20 mins" in orange, circled */
.ringed { color: var(--burnt); }
.ringed svg {
  position: absolute;
  left: -18%;
  top: -42%;
  width: 136%;
  height: 184%;
  overflow: visible;
}
.ringed path { fill: none; stroke: var(--orange); stroke-width: 3.5; stroke-linecap: round; vector-effect: non-scaling-stroke; }
.compare-unit { font-size: 0.95rem; }

.closer-title {
  max-width: none;
  margin: 0 0 28px;
  font-family: var(--hand);
  font-weight: 400;
  font-size: clamp(2.25rem, 4.6vw, 4.25rem);
  line-height: 1.2;
}

.swap-line {
  display: flex;
  align-items: center;
  gap: 0.3em;
  white-space: nowrap;
}
.swap-out { color: rgba(20, 20, 20, 0.72); }
.mark {
  width: 0.75em;
  height: 0.75em;
  flex: none;
  fill: none;
  stroke-width: 5;
  stroke-linecap: round;
  stroke-linejoin: round;
}
.swap-out .mark { stroke: #9a3412; }
.swap-in .mark { stroke: var(--forest); }
.visually-hidden {
  position: absolute;
  width: 1px;
  height: 1px;
  overflow: hidden;
  clip: rect(0 0 0 0);
  white-space: nowrap;
}
.closer-sub .underlined { white-space: nowrap; }
.closer-sub {
  max-width: 40ch;
  margin: 0 0 44px;
  font-size: clamp(1.15rem, 1.6vw, 1.4rem);
  line-height: 1.5;
  color: var(--muted);
}

/* Footer with the page's one wave */
.site-footer {
  position: relative;
  background: var(--forest-deep);
  color: var(--paper);
  padding: 96px var(--edge-r) 48px var(--edge-l);
}
.wave {
  position: absolute;
  left: 0;
  right: 0;
  bottom: calc(100% - 1px);
  height: 120px;
  overflow: hidden;
  pointer-events: none;
}
.wave svg {
  display: block;
  width: max(200%, 2400px);
  height: 100%;
  fill: var(--forest-deep);
  animation: wave-drift 80s linear infinite;
}
@keyframes wave-drift { to { transform: translateX(-50%); } }
/* still, shallower wave into the green process section */
.wave-still { height: 72px; }
.wave-still svg { width: 100%; fill: var(--forest); animation: none; }
/* very faint curves on the slate channels band */
.wave-soft { height: 32px; }
.wave-soft svg { fill: var(--slate); }
.wave-under { bottom: auto; top: calc(100% - 1px); z-index: 1; }
.footer-main {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 32px;
  padding-bottom: 64px;
  border-bottom: 1px solid rgba(251, 248, 242, 0.18);
}
.footer-email {
  display: inline-block;
  margin-top: 20px;
  font-size: 1.05rem;
  color: var(--paper);
  text-decoration: none;
  border-bottom: 1px solid rgba(251, 248, 242, 0.4);
  padding-bottom: 2px;
}
.footer-email:hover { border-bottom-color: var(--orange); }
.footer-logo { display: block; width: 150px; height: auto; }
.footer-tagline {
  margin: 24px 0 0;
  font-size: 0.95rem;
  color: rgba(251, 248, 242, 0.7);
}
.footer-legal { margin: 24px 0 0; font-size: 11px; color: rgba(251, 248, 242, 0.6); }

/* Reveal on scroll */
.reveal { opacity: 0; transform: translateY(20px); transition: opacity 0.9s ease, transform 0.9s ease; }
.reveal.in { opacity: 1; transform: none; }
.hero-sub.reveal { transition-delay: 0.3s; }
.hero-cta.reveal { transition-delay: 0.45s; }

/* Tablet and phone: ducks become a row between headline and one-liner */
@media (max-width: 900px) {
  :root { --edge-l: 16px; --edge-r: 16px; --section-y: 120px; }
  .site-nav { display: none; }
  .hero-sub br { display: none; }
  .hero-sub { text-wrap: balance; }
  .chat-solid, .chat-cream { padding: 16px 22px; font-size: 12px; letter-spacing: 0.12em; }
  .journey-cta { margin-top: 24px; }
  .journey-note { margin-top: 56px; }
  .site-header { padding: 16px; }
  .hero-title { font-size: clamp(2.2rem, 10vw, 3.75rem); }
  .hero-art { width: min(300px, 78%); margin-top: 56px; justify-self: center; }
  .hero {
    grid-template-rows: none;
    grid-template-columns: 1fr;
    grid-template-areas: "title" "sub" "cta" "art";
    min-height: 0;
    padding: 56px 16px 140px;
  }
  .channels { padding-top: 96px; padding-bottom: 96px; }
  .channels-copy { margin-bottom: 72px; }
  .logo-disc { width: 60px; height: 60px; }
  .logo-row svg { width: 26px; height: 26px; }
  .logo-row li { font-size: 9px; letter-spacing: 0.1em; gap: 10px; }
  .playbook-panel { grid-template-columns: 1fr; row-gap: 32px; }
  .closer { grid-template-columns: 1fr; padding-bottom: 200px; }
  .closer-art { justify-self: start; align-items: flex-start; margin-top: 56px; }
  .closer-art { width: min(300px, 78%); }
  .compare { gap: 40px; }
  .closer-title { font-size: clamp(1.9rem, 8.6vw, 3rem); }

  .journey-title { margin-bottom: 44px; }
  .journey-sub { margin: -28px 0 44px; }
  .step { grid-template-columns: 52px 1fr; column-gap: 20px; padding-bottom: 56px; }
  .step-num { width: 52px; height: 52px; font-size: 1rem; }
  .step h3 { margin-top: 10px; font-size: 1.35rem; }
  .step p { font-size: 1.02rem; }
  .site-footer { padding-top: 64px; padding-bottom: 32px; }
  .footer-main { flex-direction: column; align-items: flex-start; gap: 28px; }
  .wave { height: 64px; }
  .wave-still { height: 40px; }
  .wave-soft { height: 18px; }
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  .reveal { opacity: 1; transform: none; transition: none; }
  .underlined path { stroke-dashoffset: 0; }
  .in .underlined path { animation: none; }
  .glint::after { animation: none; display: none; }
  .wave svg { animation: none; }
}